Why? Well, for starters, there's this recently-announced 3DS game's rad (hey, I'm a child of the 1980s) box art:
And then there's this super-cute Pikachu paper craft, which will be given to folks who purchase the game--which is a sequel to the 2009 WiiWare title Melee! Pokemon Scramble (aka Pokemon Rumble in the West)--from a select group of Japanese retailers after it's released on July 28.
All that said, I'm not sure I can see myself dropping $39.99 on such a game once I finally pick up a 3DS--especially if titles like Luigi's Mansion 2, Paper Mario 3DS and Super Mario 3DS are even half as enticing as it seems they're going to be.