Wednesday, September 15, 2010

I don't know about you, but I don't think my mom would like Dragon Quest IX

According to's Eric Caoili, the marketing folks at Nintendo of Europe are aiming some of their Dragon Quest IX TV spots at a rather unusual and unexpected audience: Soccer moms.

Apparently they believe--or at least fervently hope--that some of the DS-owning ladies who have enjoyed the company's Brain Age and Professor Layton titles will enjoy the latest entry in the Dragon Quest series, too.

I'm a bit doubtful the tactic will pay dividends, but I applaud them for giving it a go all the same.



Viewtiful_Justin said...

Valiant attempt that will ultimately end up on failblog.

Bryan Ochalla said...

I don't think it's that bad, but I also don't think it's going to work.

I can just see these soccer moms booting up the game and getting to the first battle and thinking, "WTF?!?"