Wednesday, September 15, 2010

I don't know about you, but I don't think my mom would like Dragon Quest IX

According to gamesetwatch.com's Eric Caoili, the marketing folks at Nintendo of Europe are aiming some of their Dragon Quest IX TV spots at a rather unusual and unexpected audience: Soccer moms.



Apparently they believe--or at least fervently hope--that some of the DS-owning ladies who have enjoyed the company's Brain Age and Professor Layton titles will enjoy the latest entry in the Dragon Quest series, too.

I'm a bit doubtful the tactic will pay dividends, but I applaud them for giving it a go all the same.

(Via gamesetwatch.com)

2 comments:

Viewtiful_Justin said...

Valiant attempt that will ultimately end up on failblog.

Bryan Ochalla said...

I don't think it's that bad, but I also don't think it's going to work.

I can just see these soccer moms booting up the game and getting to the first battle and thinking, "WTF?!?"