Wednesday, March 17, 2010

'It's also got what we in the future call buttons'

Surprise, surprise: The folks at Sony are using Kevin Butler (aka the company's fictitious "VP of realistic movements") to promote the PlayStation Move peripheral in North America.

If the following ad is any indication, the campaign will be a big hit with so-called hardcore gamers--though I'm not so sure it will resonate with the "casual" set that Sony is so obviously trying to court.

Now, to be fair, I can't imagine all of Sony's PlayStation Move ads will focus on Motion Fighter--surely some of them will focus on the company's Wii Sports rip-off, Sports Champions, for instance.

Still, I'm not sure this campaign is going to convince the masses to pick up a PS3 and a few PlayStation Move controllers. What do you think?

See also: 'PlayStation ... Move?'



Viewtiful_Justin said...

I love their commercials. So hysterical! But...yeah...I won't be rushing out to get one.

Bryan Ochalla said...

Oh, I think they're hysterical, too! They certainly picked the right actor/comedian for the role. It'll be interesting to see what their more casual-focused ads look like...