"This title" being the Club Nintendo-only WiiWare offering, Grill-Off with Ultra Hand. Anyway, here's what Nintendo's promotional dollars paid for in this instance:
I'm glad that a portion of the ad is used to show people how to join Club Nintendo, but it kind of begs the question: Why hasn't the company made similar ads that show people how to use the Wii Shop Channel? After all, a lot of people still don't realize you can use said channel to purchase and download a slew of classic titles.
Buy: Rhythm Heaven
See also: 'Rhythm Heaven: My favorite DS game of 2009'