"It" being the company's hands-free add-on for the Xbox 360, heretofore code-named "Natal."
the word on the street is that the peripheral is going to cost a whopping $149 when it's released later this year (supposedly on October 26).
The same source suggests Microsoft will offer up a bundle that contains the motion-sensing camera and an Xbox 360 Arcade console for $299.
Both price tags seem a bit steep to me, but who knows--if the peripheral is sold with a killer app (i.e. not Ricochet), it could catch on no matter how much it costs.