Gears of War may be tearing up the charts in the U.S., but first-person shooters don't make the Japanese as hot and bothered as us Westerners (or so I've heard).
Microsoft isn't going to just give up on the game in the Land of the Rising Sun, though. No sir. Considering what a behemoth the company is--and that they're not exactly known for their creative marketing exploits--the series of viral videos they've released on the other side of the pond are all the more impressive.
I won't say any more than that. If you're titillated, go to Siliconera.com to check them out (especially the first one).