Monday, September 27, 2010

Another day, another head-scratcher of an ad

Yesterday, I made fun of Microsoft's marketing folks for producing a trio of Kinect-focused TV spots that inelegantly and unimaginatively aped Nintendo's first Wii ads.

Today, being the equal-opportunity offender that I am, I'm going to make fun of Nintendo of America's marketing folks for producing the following Wii Party promo:

I don't know about you, but I have doubts that the ad above is going to prompt sexually frustrated teens across North America to run out and buy a copy of Nintendo's latest casual-friendly console title.

That said, I applaud the company's marketers for including an ample amount of gameplay footage in their ad--something that can't be said about the aforementioned Kinect ads.


Viewtiful_Justin said...

What a girlfriend stealing pig! Jeeze...


I kind like this ad for its cheesiness. I don't think it'll do what they want it to,'s not terrible.

Bryan Ochalla said...

Oh, I definitely didn't mean to imply it was terrible. It's cheesy, for sure, but not terrible. Also, it does a pretty good job, IMO, of portraying the game as a fun thing to pull out when you have a group of friends over, etc.

Honestly, that's my major problem with the Kinect ads (along with the fact that they ape the old Wii ads) -- they don't show *why* the people who are jumping around, etc., are having fun. Also, they don't show how the actions that are taking place (the jumping, steering, etc.) affect/influence what's going on in the game.