How are the marketing folks at Microsoft going to sell their company's soon-to-be-released Kinect peripheral to the masses? Based on the ads below, the answer to that question seems to be "by aping Nintendo's Wii commercials." (Oh, and "by barely showing any gameplay footage.")
Here, for instance, is an ad for Kinect Joy Ride:
And here is an ad for Kinect Sports:
After watching both of the above, I can't help but wonder how many so-called casual gamers are going to walk into their local Best Buy stores on Nov. 4 and ask for "that new, hands-free Wii controller."