It's a pretty simple plan, really.
Step 1: Include video footage of the much-anticipated Dragon Quest X on the main disc (which, in the case of Dragon Quest Collection, also will include the first three Dragon Quest games in their original Famicom forms and the Super Famicom Dragon Quest I&II and Dragon Quest III remakes).
Step 2: Mention said footage on the game's packaging (below) and in any and all promotional materials.
Step 3: Sit back and watch the title sell by the truckload.
Sadly, it's doubtful the folks at Square Enix will be employing that plan anywhere else in the world, as the 16-bit Dragon Quest remakes weren't released outside of Japan. Thankfully, the footage is sure to be shared on YouTube shortly after Dragon Quest Collection hits the streets on Sept. 15.