![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWXc1IR4V1flPTkt_ndq5soia5qsbpTiQTKS9OCd3Xdh0NIWE6Cdn-DrdV6bkZoqmEazGBsu8GQ6MnG1BdTfjMvQYHUkGZqdIpklMsKTgZZjl8-PQt0a1gDIjmuYkvwwN14EQ6/s320/braviatv.bmp)
Case in point: The first 100 people standing in line at the launch event at London's Virgin Megastore were given a free 46" high-definition Bravia TV, as well as a free cab ride home, for their troubles. Sony must be sitting on a lot of HDTVs--or they're very desperate to garner some sort of positive media attention for the PS3--considering the TVs are worth about$5,000 (U.S.).
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